Initial Thoughts
While exploring the Domino’s app, I identified several areas for improvement in the pizza-ordering experience, specifically:
- The overall visual design
- How information is presented to the user
- The ease of use, including clear guidance on next steps
To address these, I initiated a focused two-week sprint to redesign this core user flow and prepare it for testing with real users.
Research
From this audit and flow analysis, I was able to solidify areas to improve:
Ease of use: simplifying the ordering and customisation process
Visual Design: adding richer imagery and visual elements to spark appetite and set clear expectations
Information display: presenting choices more clearly so users feel informed and confident
Flows & Wireframes
I created a new user flow to streamline the pizza-ordering process, removing unnecessary steps to improve efficiency.
With the flow established, I transitioned into wireframing, developing a structured foundation for the app’s design and ensuring the core interactions were clearly defined.
High Fidelity Design & Prototyping
I polished up the design and went with a more modern approach to it's aesthetics.
Once I was satisfied with the design, I created a mini design system to ensure consistency and applied it across all the screens.
From here I prototyped the design to make sure it was ready for testing.
Testing & Next steps
I conducted a number of in-person usability tests over google meet. I aimed to test if users could select their pizzas quickly and customise them efficiently and see if users struggled at any points during the process. As well as to see what they thought of the visual design and how information was portrayed in the app.
Before & Afters
Below are select screens highlighting the before-and-after of the redesign.